Tuesday, February 19, 2019

Social Media Marketing

https://www.makemysales.com/digital-marketing/social-media-marketing/

Social media marketing is the use of social media platforms and websites to promote a product or service.Although the terms e-marketing and digital marketing are Makemysales.com still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone."

The process of developing and sharing relevant, valuable, and engaging content to target [anaudience with the goal of acquiring new customers or increasing business from existing customers. ...Social media marketing is content marketing. It's made of the same things: pictures, video, copy, strategy, and storytelling.

#socialmediamarketing #mediamarketing #socialmediaoptimization #smo


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